Sunday, January 29, 2012

Matthew Broderick Back as Ferris Bueller in Honda's New Super Bowl Commercial

UPDATE: The full ad has been released.  After you read this post on the teaser, check out my post on "Matthew Broderick's Day Off" here

Never has a 10 second teaser made me so happy. This little clip has absolutely made my day. Today's post comes with a side order of the type of news that causes an entire generation to collectively squeal with excitement. Hang on to your cheetah-print vests, 80's kids!

Ferris Bueller returns to the small screen next weekend with a "Day Off"-themed Super Bowl spot for Honda. The teaser was released last week to adoring fans of the 1986 John Hughes classic. Here goes:

I know, like life, this ad moves pretty fast. If you don't stop and look around once in a while, you might miss it. So, take that as a lesson to keep your eyes peeled during the Super Bowl and limit your bathroom breaks to game time.

Ferris Bueller was the voice of a generation. Who hasn't dreamed of taking the ultimate skip day? The movie had everything from a trip to the Cubs, to a street parade that devolves into a dance party. So, kudos to Honda for taking on the project of updating us on grown-up Mr. Bueller. The ad should be a hit, so long as it retains the original tone and feel of the movie. Considering how it has become a cult classic, studied and replayed for over 25 years, the viewing public are going to feel it if the commercial misses the mark.

The key to success is going to be keeping Bueller cool. If everyone wants to be Ferris Bueller, and Ferris Bueller is shilling your car, some of that cool is bound to rub off. I predict a home run here, or more appropriately, a touchdown. I hope Honda doesn't let me down. They have a opportunity to make a memorable Super Bowl commercial that invokes one of my all-time, favorite movies, and really strikes a hit for their brand.

The interwebs are abuzz with news that Ferris will be taking his day off in a Honda CRV. Considering the original plot line with Cameron's father's Ferrari, we could see some impressive automotive shots that would fit perfectly with updating the movie.

To be a hit, the ad has to go a little further than your average spot and really invoke the movie. There are so many pop culture gems that have lived on since we were introduced to them back in 1986. Here are some things I would want to see incorporated in a Ferris Bueller update:

1. Since this is for a car commercial, Matthew Broderick MUST look at that car and say that it is "so choice."

2. Someone has to be looking for him at work, calling out "Bueller, Bueller." Preferably Ben Stein.

3. Someone at work should walk around raising money for our deathly ill protagonist with a can marked "Save Ferris."

4. Ferris should head back to the Cubs game- great opportunity for a sports cameo. Maybe he'll be sitting next to Ernie Banks or he'll catch a home run ball hit by Alfonso Soriano.

5. Speaking of cameos, I hope we get an appearance from grown-up Jeanie Bueller (Jennifer Grey). She'll have to introduce herself, since we won't be able to recognize her with that nose job. I expect she'll be married to Charlie Sheen's drug addict character, who would really blow up this commercial with his talk of tiger blood and goddesses. Hopefully, Ferris will convince grown-up Cameron (Alan Ruck) to cut work, too, because every slacker needs a buddy. And maybe Ferris is still in touch with grown-up Sloane (Mia Sara), who can come along for their wild ride.

6. Can we please hear the phrase "Abe Froeman, Sausage King of Chicago?"

7. The main scene that has to make the cut is the car sailing through the air, like when the valets take off the in the Ferrari after Ferris drops it off. I think it will be a more effective advertisement if Bueller makes the jump himself, though.

8. Finally, dance party in the streets of Chicago. Can we get a little "Twist and Shout?"

I can't wait to see this commercial. As a Bueller mega fan, I'm thrilled to see Matthew Broderick reprise the role, even for 30 seconds. Thank you, Honda, for doing this--just don't mess it up.

I'll leave you with some wise words:
Not that I condone fascism, or any -ism for that matter. -Ism's in my opinion are not good. A person should not believe in an -ism, he should believe in himself. I quote John Lennon, "I don't believe in Beatles, I just believe in me." Good point there. After all, he was the walrus. I could be the walrus. I'd still have to bum rides off people.
--Bueller, 1986

For more Super Bowl related news, check out these posts:
Super Bowl XLVI- Honorable Mention For M&M's Ms. Brown 
Super Bowl XLVI: The Top Ten Best Commercials of 2012
Super Bowl XLVI: The Commercials Live Blog
Budweiser- King of Super Bowl Commercials 
Volkswagen's Fat Dog New Beetle Star Wars Cantina
Volkswagen's Star Wars Dog Choir- Super Bowl Preview
Pet Peeve: Shazam

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